Portfolio

Catalogs

In one of my recent past lives, I was in charge of a direct-mail catalog that sold decorative painting supplies to folks all over the world. We printed 10 catalogs per year, and had a separate Japanese version. With this intensive printing schedule, we used computer-to-plate technology with great success. When I started, we output 4 .ps files for every catalog page (one for every plate and the Japanese version switch on the black plate); by the time I left, we were able to send just one .pdf file per page to the printer. My roles in the catalog production process were:

• image capture (flatbed scanning), image cleanup and manipulation
• layout
• copywriting and editing
• working with purchasing, manufacturers, authors and artists